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King of Coffee

03/25/06 | by steveg [mail] | Categories: WiFi, Coffee

I have been waiting for Eastman to post this story since he told me about it a few days ago. In fact, I was going to just post it myself as I come down from the caffeine buz from today's Indonesian Tasting at Phoenix.

Australian and Canadian buyers paid a record $US49.75 ($A66.51) a pound in Brazil's seventh Cup of Excellence internet coffee auction, the Brazilian Specialty Coffee Association said on Thursday.
---from The Age

This was only for 12 bags of green coffee. Each bag is about 100 lbs. See what one of the buyers had to say.

"The cup spoke for itself it was so great," Vince Piccolo, president of Caffe Artigiano, told Reuters. "It's such clean tasting, it has lively acidity and a wonderful citrus finish in the palate.

"We're going to give people the option of buying the best coffee in Brazil for $US5 ($A6.68) a cup...it's an option the customer would love," he said. A regular cup costs about $US2 ($A2.67).

Asked why he paid such a big premium for the coffee, Piccolo said, "Why not reward the farmer for doing exceptional work? Coffee is grossly undervalued in the world."

Caffe Artigiano is in Vancouver B.C. and is home to the past three year Canadien Barista Champion. Owner Vince Piccolo is quoted as saying that $5 will buy a really, really bad glass of red wine (and one heck of a cup of coffee it seems!).

We should acknowledge who grew this extraordinary coffee. It was Francisco Isidro Dias Pereira of Fazenda Santa Ines in the mountainous Carmo de Minas district of Minas Gerais state.

So who wants to roadtrip to Vancouver?


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